As a creator  you often enter the process late, when the product, idea, and brand have already been defined by someone else. The design agency Snask challenged us to do the opposite: to create a brand and design a visual identity based entirely on our own idea and product. The product was to be a solution to an everyday problem  we ourselves had to identify.

Th result became Snooze Juice, a 6 cl shot of pure caffeine for those who have a habit of hitting the snooze button one too many times. A bottled energy boost designed to help you power through the rest of the day with a smile.